Маркетинг для государственных и общественных организаций

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[107] Al Ries and Jack Trout, Positioning: The Battle for Your Mind (New York: Warner Books, 1986), p. 2.

[108] «Brandiris» – это термин, используемый Полом Хоскинсом, директором консалтинговой фирмы Precedent, http://society.guardian.co.uk/thinktank/story/0,14097,1229027,00.html.

[109] От англ. brand – тавро. – Примеч. перев .

[110] Philip Kotler and Gary Armstrong, Principles of Marketing , 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 278.

[111] Там же, p. 301.

[112] Kotler and Armstrong, Principles of Marketing , p. 302.

[113] Там же, p. 284.

[114] Philip Kotler and Kevin L. Keller, Marketing Management , 12th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 278.

[115] Там же, p. 390.

[116] Kotler and Keller, Marketing Management , p. 281.

[117] Там же, p. 280.

[118] «Smokey Bear Guidelines», February 2004, http://www.smokeybear.com/resources.asp (accessed September 21, 2005).

[119] http://www.ams.usda.gov/nop/Consumers/brochure.html.

[120] CDC, «Preventing Chronic Desease», http://www.cdc.gov/pcd/issues/2004/jul/04_0054.html.

[121] Kotler and Keller, Marketing Management , p. 282.

[122] «Don’t Mess with Texas» Web site, http://www.dontmesswithtexas.org (accessed September 25, 2005). «Don’t Mess with Texas» – зарегистрированная торговая марка Департамента транспорта штата Техас.

[123] Там же.

[124] «Smokey Bear Guidelines», February 2004, http://www.smokeybear.com/resources.asp (accessed September 21, 2005).

[125] Hong Kong International Airport Web site, http://www.hongkongairport.com/eng/index.jsp (accessed September 28, 2005).

[126] Leon Stafford, «Brand Atlanta to Launch New Advertising Campaign», April 21, 2005, Atlanta Journal-Constitution .

[127] Там же.

[128] Официальный сайт Афинской Олимпиады 2004 г., http://www.athens2004.com (accessed September 28, 2005).

[129] National Crime Prevention Council, Guidelines for McGruff and Related Marks , «A Capsule History of McGruf and the Nationak Citizens’ Crime Prevention Campaign», pp. 22–24.

[130] National Crime Prevention Council Web site, http://www.ncpc.org/ncpc/?pg=10742 (accessed September 28, 2005).

[131] Kotler and Keller, Marketing Management , pp. 294–295.

[132] «The New D.A. R. E. Program», http://www.dare.com/home/newdareprogram.asp (accessed September 30, 2005).

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