|
[133] Charlie Parsons, President and Chief Executive Director of D.A.R.E., «The New D.A. R. E. Program», http://www.dare.com/home/newdareprogram.asp (accessed September 30, 2005). [134] «The New D.A. R. E. Program», http://www.dare.com/home/newdareprogram.asp (accessed September 30, 2005). [135] Ries and Trout, Positioning: The Battle for Your Mind , pp. 143–147. [136] Из материалов интервью, взятого автором в ноябре 2005 г. по e-mail у маркетингового директора программы Organ Donation Breakthrough Collaborative. [137] PSI Profile, Social Marketing and Communications for Health, December 2004, The Ultimate Stamps of Approval: «Postal Campaigns Deliver AIDS Information Beyond Mass Media», www.psi.org. [138] John Henshaw, «Safety and Health add value to your Business, Workplace and Life», April 21, 2004, 8th Biennal Governor’s Pacific Rim Safety and Health Conference, http://www.osha.gov/pls/oshaweb/owadisp.show_document?p_table=SPEECHES&p_id=755. [139] Ready.gov – с сайта U. S. Department of Homeland Security, http://www.ready.gov/index.html (accessed October 5, 2005). [140] Al Ries and Jack Trout, Positioning: The Battle for Your Mind (New York: Warner Books, 1986) pp. 11–13. [141] «Law, Regulation & Economy», Marketing News , February 15, 2006, p. 4. [142] Herbert C. Kelman and Carl I. Hovland, «Reinstatement of the Communication in Delayed Measurement of Opinion Change», Journal of Abnormal and Social Psychology 48 (1953): pp. 327–355. [143] Philip Kotler and Kevin L. Keller, Marketing Management , 12th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 546. [144] Chisaki Watanabe, «Japanese shedding ties to ease warming», Associated Press, The Seattle Times, Business Section, June 2, 2005. [145] Randy Dotinga, «Military channel reports for duty», Christian Science Monitor , http://www.csmonitor.com/2005/0425/p11s01-usmi.htm (accessed October 27, 2005). [146] Kotler and Keller, Marketing Management , p. 536. [147] Веб-сайт Корпуса мира, Media Section, http://www.peacecorps/gov/index.cfm?shell=resources.media.psa (accessed October, 31, 2005). [148] См. Neil Neroutsos, «Snohomish PUD Tackles Enron: Northwest Utility Uncovers Evidence Showing Widespread Corruption», Northwest Public Power Association Bulletin , July 2004, pp. 25–27. — 232 —
|