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[24] American Marketing Association, 2004.

[25] Philip Kotler and Gary Armstrong, Principles of Marketing , 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2001), pp. 72–73.

[26] Philip Kotler and Kevin L. Keller, Marketing Management , 12th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), p. 699.

[27] International Obesity Task Force, «Childhood Obesity», May 4, 2005, http://www.iotf.org/childhood/.

[28] United Press International: Food: «TV chef transforms U.K. school meals», March 22, 2005, http://www.upi.com/view.cfm?StoryID==20050322=101930-7242r (accessed May 2, 2005).

[29] Sidney Morning Herald , «Jamie gives school meals the wooden spoon», March 24, 2005, www.smh.com.au.

[30] Òàì æå.

[31] International Herald Tribune , «Chef whips U.K. school cafeterias into shape», April 25, 2005, Sarah Lyall, The New York Times, http://iht.com/bin/print_ipub.php?file=/articles/2005/04/24/news/cook.php.

[32] Òàì æå.

[33] Òàì æå.

[34] Òàì æå.

[35] United Press International: Food: «TV chef transforms U.K. school meals», March 22, 2005, http://www.upi.com/view.cfm?StoryID=20050322=101930-7242r.

[36] Future School News, http://www.futureschool.ca/newsindustrynews.cfm?ArtickeID=633 (accessed May 2, 2005).

[37] Sydney Morning Herald , «Jamie gives school meals the wooden spoon», March 24, 2005, www.smh.com.au.

[38] United Press International: Food: «TV chef transforms U.K. school meals», March 22, 2005, http://www.upi.com/view.cfm?StoryID=20050322=101930-7242r.

[39] International Herald Tribune , «Chef whips U.K. school cafeterias into shape», April 25, 2005, Sarah Lyall, The New York Times, http://iht.com/bin/print_ipub.php?file=/articles/2005/04/24/news/cook.php.

[40] Sydney Morning Herald , «Jamie gives school meals the wooden spoon», March 24, 2005, www.smh.com.au.

[41] International Herald Tribune, «Chef whips U.K. school cafeterias into shape», April 25, 2005, Sarah Lyall, The New York Times, http://iht.com/bin/print_ipub.php?file=/articles/2005/04/24/news/cook.php.

[42] Kotler and Armstrong, Principles of Maketing , p. 300.

[43] Silicon Valley Power, City of Santa Clara, California, publication, 2002.

[44] http://siliconvalleypower.com (accessed May 9, 2005).

[45] David Osborne and Ted Gaebler, Reinventing Goverment: How the Entrepreneural Spirit Is Transforming the Public Sector (Plume, 1993), pp. 193–194.

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