Маркетинг для государственных и общественных организаций

[46] Kotler and Armstrong, Principles of Maketing , p. 294.

[47] http://www.ezpass.com (accessed May 9, 2005).

[48] Kotler and Armstrong, Principles of Marketing , pp. 338–353.

[49] Osborne and Gaebler, Reinventing Government , p. 219.

[50] Там же, p. 340.

[51] http://www.lyricksfreak.com/k/kenny-rogers/77876.html (accessed May 12, 2005).

[52] http://www.2good2toss.com.

[53] http://www.ojp.usdoj.gov/pressreleases/OJJDP05008.htm.

[54] Kotler and Keller, Marketing Management , pp. 322–324.

[55] http://www.amberalert.gov/ (acessed May 12, 2005).

[56] Адаптировано из Kotler and Keller, Marketing Management , pp. 322–331.

[57] Там же.

[58] James Nevels, «Reading, Writing, ROI», Forbes , March 14, 2005, p. 38.

[59] The Communication Initiative – Experiences – Nepalese Health Fairs – Nepal http://www.comminit.com/experiences/pds12004/experiences-457.htlm (accessed May 19, 2005).

[60] Официальный сайт музея Лувра, http://www.louvre.fr/anglais/palais/museum.htm (accessed May 19, 2005).

[61] Там же.

[62] National Highway Traffic Safety Administration, «The Economic Impact of Motor Vehicle Crashes», 2000, Technical Report Documentation. Report date, May 2002.

[63] National Highway Traffic Safety Administration, «Program for Hispanics», http://www.buckleuptexas.com/clickit/ (accessed May 26, 2005).

[64] Там же.

[65] U. S. Department of Transportation – NHTSA, «The Facts to Buckle Up America», http://www.nhtsa.dot.gov/people/injury/airbags/ buasbteens03/.

[66] U. S. Department of Transportation – NHTSA, «Click it or Ticket 2005 Mobilization – Fact Sheet: Safety Belt Use», http://www.buckleupamerica.org/nmay05fact_sheet.php (accessed May 26, 2005).

[67] http://www.nhtsa,dot.gov/people/injury/airbags/clickit_ticket03/ciot-report04/CIOT%20May%202003/pages/Intro.htm (accessed May 26, 2005).

[68] U. S. Department of Transportation – NHTSA, «Click it or Ticket 2005 Mobilization – Fact Sheet: Safety Belt Use», http://www.buckleupamerica.org/nmay05fact_sheet.php (accessed May 26, 2005).

[69] «Not bucklin up? Click It or Ticket program returns», Detroir Free Press, http://www.freep.com/news/metro/belt16e_20059516.htm (accessed May 26, 2005).