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[1] Osborne, David and Gaebler, Ted. Reinventing Goverment: How the Entrepreneurial Spirit Spirit Is Transforming the Public Sector . Addison-Wesley, 1992, pp. 20–21, 45–48. [2] Там же. [3] The United States Postal Service: An American History 1775–2002, Introductory Letter, Publication 100, September 2003, United States Postal Service, Washington D. C. [4] The United States Postal Service: An American History 1775–2002 , Publication 100, September 2003, United States Postal Service, Washington D. C., p. 25. [5] 2004–2008 USPS Five-Year Strategic Plan (September 2003) (доступен на USPS.com), www.usps.com. [6] Philip Kotler and Kevin L. Keller, Marketing Management , 12th ed. (Upper Saddle River, NJ: Prentice Hall, 2005), pp. 15–23. [7] Peter F. Drucker, Management: Tasks, Responcibilities, Practicies (New York, Harper & Row, 1973), pp. 64–65. [8] Philip Kotler and Alan Andreasen, Strategic Marketing for Nonprofit Organizations , 4th ed. (Upper Saddle River, NJ: Prentice Hall, 1991), p. 125. [9] Там же. [10] Philip Kotler and Gary Armstrong, Principles of Marketing , 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2001, pp. 193–197. [11] Там же. [12] Everett M. Rogers, Diffusion of Innovations , 5th ed. (New York: Free Press, 2003). [13] Philip Kotler and Gary Armstrong, Principles of Marketing , 9th ed. (Upper Saddle River, NJ: Prentice Hall, 2001), pp. 245–261. [14] Там же, pp. 259–262. [15] Там же, pp. 266–267. [16] John Zagula and Richard Tong, The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market (New York: The Penguin Group, 2004). [17] Kotler and Keller, Marketing Management , p. 372. [18] Kotler and Armstrong, Principles of Marketing , p. 371. [19] Philip Kotler, Ned Roberto, and Nancy Lee, Social Marketing: Improving the Quality of Life (Thosand Oaks, CA: Sage, 2002), p. 264. [20] Kotler and Keller, Marketing Management , p. 20. [21] Robert Lauterborn, «New Marketing Litany: 4P’s Passe; C-Words Take Over», Advertising Age , October 1, 1990, p. 26. [22] Kotler and Andreasen, Strategic Marketing , p. 617. [23] Kotler and Andreasen, Strategic Marketing , p. 618. — 226 —
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