|
[209] Philip Kotler and Nancy Lee, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (Hoboken, NJ: John Wiley & Sons, 2005), p. 5. [210] Там же, p. 12. [211] Johnson & Johnson, «Johnson & Johnson Campaign Raises $7 Million for Nursing Shortage», Press Release, May 10, 2005, http://wwwjnj.com/news/jnj_news/20050509_164453.htm. [212] http://www.jnj.com/home.htm. [213] American Express Company, «American Express Launches National Campaign to Help Reopen the Statue of Liberty; Pledges a Minimum of $3 million with Cardmember Support», News Release, November 25, 2003. [214] Kotler and Lee, Corporate Social Responsibility , p. 13. [215] Там же, p. 106. [216] Tools of Change Case Study, «Back to Sleep – Health Canada SIDS Social Marketing Campaign», http://www.toolsofchange.com/English/CaseStudy/default.asp?ID=161 (accessed July 26, 2005). [217] Kotler and Lee, Corporate Social Responsibility , p. 31–32. [218] Интервью, взятое автором по e-mail у менеджера по глобальным коммуникациям и ПР компании GE Consumer & Industrial Products в сентябре 2003 г. Kotler and Lee, Corporate Social Responsibility , pp. 152–153. [219] Motorola Inc., «Motorola: Leadership Programs to Protect the Enviroment», http://www.motorola.com/EHS/enviroment/leadership/ (accessed April 16, 2004). [220] Kotler and Lee, Corporate Social Responsibility , p. 217. [221] Там же. [222] Casey Family Program, «Public-private partnership to improve Wyoming’s child welfare system», December 17, 2003, http://www.casey.org/MediaCenter/PressRleasesAndAnnouncements/121703WyomingPartnership.htm. [223] http://www.adcouncil.org/campaigns/. [224] Там же. [225] http://www.Puravidacoffe.com. [226] Department of Homeland Security, «Secretary Ridge Addresses American Red Cross in St. Louis», May 21, 2004, http://www.dhs.gov/dhspublic/display?theme=44&content=3575&print=true. [227] Department of Homeland Security, «Homeland Security and American Red Cross Co-Sponsor National Preparedness Month 2005», Press Release, June 9, 2005, http://www.dhs.gov/dhspublic/display?theme=43&content=4538&print=true. [228] New Zeland Injury Prevention Strategy, http://www.nzips.gov.nz/priorities/drowning.html (accessed August 1, 2005). — 236 —
|