Scott, D. H. (1998). Secrets of Successful Writing. Harrisonburg, VA: Christian Light Publications. Strunk Jr., W., and White, E. B. (2000). The Elements of Style, 4th Ed. New York: Longman. Stilson, G. (1997). 59 Response / Profit Tips, Tricks & Techniques. Fort Worth, TX: Premier Publishers Inc. Stilson, G. (1996). How to Make a Successful Transition from Small-Time to Big-Time Mail Order ...on a Limited Budget. Fort Worth, TX: Premier Publishers Inc. Stilson, G. (1997). How to Write and Design Money-Making Response Advertisements. Fort Worth, TX: Premier Publishers Inc. Stilson, G. (1998). How You Can Write Winning Sales Letters. Fort Worth, TX: Premier Publishers Inc. Stilson, G. (1998). The Success How-to's of Money-Making Direct Mail. Fort Worth, TX: Premier Publishers Inc. Sugarman, J. (1998). Marketing Secrets of a Mail Order Maverick. Las Vegas, NV: DelStar Books. Tighe, J. F. (1993). Making Money with Mail. Wellfleet, MA: PMT Press. Vitale, J. (1997). Cyber Writing. New York: AMACOM. Vitale, J. (1995). The AMA Complete Guide to Small Business Advertising. Lincolnwood, IL: NTC Business Books. Vitale, J. (1998). There's a Customer Born Every Minute. New York: AMACOM. Vitale, J. The Seven Lost Secrets of Success. Awareness Publications. Watkins, J. L. (1959). The 100 Greatest Advertisements. Toronto, Canada: Coles Publishing Co. Ltd. Zinsser, W. (1994). On Writing Well, 5th Ed. New York: HaperCollins Publishers. Приложение Г. Рекомендуемые периодические издания Advertising Age 711 Third Ave. New York, NY 10017 www.adage.com Adweek 770 Broadway New York, NY 10003 www.adweek.com B-to-B 360 N. Michigan Ave. Chicago, IL 60601 www.btobonline.com Direct www.directmag.com Direct Marketing 224 Seventh St. Garden City, NY 11530 www.dmcny.org DM News 100 Avenue of the Americas New York, NY 10013 www.dmnews. com Entrepreneur Magazine www.entrepreneur.com FundRaising Success 1500 Spring Garden St., Suite 1200 Philadelphia, PA 19130 Home Business Magazine www.homebus5n1essmag.com Inside Direct Mail 1500 Spring Garden St., Suite 1200 Philadelphia, PA 19130-4094
Money Making Opportunities Success Publishing International 11071 Ventura Blvd. Studio City, CA 91604 Public Relations Journal 33 Maiden Lane, 11th Flr. New York, NY 10038 www.prsa.org Sales and Marketing Management 770 Broadway 7th Flr. New York, NY 10003 www.salesandmarketing.com — 107 —
|