Честара Дж. Деловой этикет. Паблик рилейшнз. - М., 1997 Шепель В.М. Имиджелогия. Секреты личного обаяния. - М., 1994 Шерковин Ю.А. Психологические проблемы массовых информационных процессов. - М., 1973 Шпигель Дж. Флирт - путь к успеху. - СПб., 1996 Элиаде М. Аспекты мифа. - М., 1995 Элиаде М. Космос и история. - М., 1987 Элиаде М. Мифы, сновидения, мистерии. - М.-К., 1996 Юри У. Преодолевая "нет", или переговоры с трудными людьми. -М., 1993 Язык и моделирование социального взаимодействия. - М., 1987 '/ Arfin F. Financial Public Relations. - London, 1994 Aronson M., Spetner D. The Public Relations writer's handbook. - N.Y., 1993 Bernays E.L. The later years. Public relations insights, 1956-1986. -Rhinebeck, N.Y., 1986 Bettinghaus E.P. Persuasive communication. - New York etc., 1968 Bird P. Sell yourself. Persuasive tactics to boost your image. - London, 1994 Black S. The essentials of public relations. - London, 1994 Black S. Introduction to public relations. - London, 1989 Bruce B. Images of power. How the image makers shape our leaders. -London,1992 Campaign '92: new frontiers in political communication // American Behavioral Scientist. - 1993. - N 2. Center A.H., Jackson P. Public relations practices. Managerial case studies and problems. - Englewood Cliffs, N.J., 1990 Cutlip S.M., Center A.H., Broom G.M. Effective Public Relations. -Englewood Cliffs, N.J., 1994 Green P.S. Winning PR tactics. Effective techniques to boost your sales. - London, 1994 Fiske J. Introduction to communication studies. - London etc., 1990 Fiske J. Understanding popular culture. - London etc., 1992 Fiske J., Hartley J. Reading television. - London etc., 1978 Forceville C. Pictorial metaphor in advertising. - Amsterdam, 1994 Glossary of public relations terms in 7 languages. Ed. by M. Nally. - [s.a.] Green P.S. Winning PR tactics. - London, 1994 Harrison D. Green communication in the age of sustainable development. Geneva, 1993 // IPRA Golden paper N 9. Hodge R., Kress G. Social semiotics. - Cambridge, 1988 Jefkins F. Public Relations. - London, 1994 Jowett G.S., O'Donnell. Propaganda and persuasion. - Newbury Park, 1992 Lippmann W. Public Opinion. - N.Y., 1960 Larson Ch. U. Persuasion: reception and responsibility. - Belmont 1995 Malet-Veale D. Putting on the polish. A guide to image enhancement for men & women. - Calgary, 1992 Maltese J. A. Spin Control. The White House office of communications and the management of presidential news. - Chapel Hill - London 1992 — 233 —
|