|
102. Punch, Mauricee (1986). Politics and Etiiics of Fieldwork (Sage University Paper, Qualitative Reseearch Methods series, Vol 3) Beverly Hills, CA Sage. 103. Rook, Karen S. (1987). Reciprocity of social satisfaction among older women. Journal of Personality and Social Psychology 52: 145-154. 104. Rosenstein, Alvin J. (1976). Quantitative — yes, quantitative — applications for the focus group, or what do you mean you've never heard of «multivariate focus groups? Marketing News 9: 8 (Also pp. 118-119 in Higginbotham and Cox, 1979). 105. Rossi, Peter H., James D. Wrigth, and B. Anderson [ed] (1983). Handbook of Survey Research New York: Academic Press. 106. Speedling, Edvard (1982). Heart Attack New York: Methuea 107. Smith, J. M. (1972). Interviewing in market and social research Boston: Routledge & Kegan Paul 108. Stewart, D. & Shamdasani, P. (1990). Focus groups: Theory and practice. Newbury Park, CA: Sage Publications. 109. Summers, J.A. DellOliver, Q. Tumbull, A.P., Benson, H.A, Santelli, E, Campbell, M & Siegel-Causey, E (1990). Emining the individualized family servies plan process: What are family and practitioner preferences? Topic in Early Childhood Special Education, 10, 78-99. 110. Tayior, Shelly E. and Susan T. Fiske (1981). Getting inside the head* methodologies for process analisis in attribution and social cognition, pp. 459-524 in John К Harvey, William Ickes, anf Robert RKidd(eds.) New Directions in Attribution Reseearch, VoL 3. Hillsdale, NJ: Lawrencee Er-Ibaum. 111. Templeton, Jane F. Gearing up for focus groups. Food and Beverege Marketing. March, 1990. 112. Templeton, Jane F. Peer prestige puts POW in salespower. Sales and Marketing Management. June, 1987. 113. Templeton, Jane F. (1976). Research as giraffe: an indentity crisis. Advances in Consumer Research 4: 442-446. (Also pp. 70-74 in Higginbotham and Cox, 1979). 114. Templeton, Jane F. (1987). Focus Groups: A Guide for Marketing & Advertising Professionals. Chicago: Probus. 115. Thome, Barrie and Nancy Hanley [eds.] (1975). Language and Sex Difference and Dominance, Rowley, MA Newbury House. 116. Thurstone, L.L. and E.J. Chave (1989). The Measurement of Attitude. Chicago: University of Chicago Press. 117. Welch, Joe L (1985). Researching marketing problems and opportunities with focus groups.» Industrial Marketing Management 14:245-253. 118. Wells, William D. (1974). Group interviewing, pp. 133-146 in Robert Ferber (ed.) Handbook of Marketing Research. New York: McGraw-Hill (Also in Higginbotham and Cox). — 186 —
|