21.2: From Barry Staw, "Knee-deep in Big Muddy: A Study of Escalating Commitment to a ChOsen Course of Action", Organizational Behavior and Human Performance. Copyright © 1976 by Academic Press. Used by permission of publisher and author. A—2: Drawing by Jonik, 1981. The New Yorker Magazine, Inc.

ТАБЛИЦЫ

3.1, 3.2: From E. Loftus and J. Palmer, "Reconstruction of Automobile Destruction: An Example of the Interaction Between Language and Memory", Journal of Verbal Learning and Verbal Behavior, vol. 13. Copyright © 1974 by Academic Press. Used by permission of publisher and author.

5.1: From Lohn Hershey and Paul Schoemaker, "Risk Taking and Problem Context Expected Utility Analysis", Journal of Risk and Insurance, vol. 47. Copyright American Risk and Insurance Association. Used with permission. All rights reserved. 6.1: From Howard Schuman, "Problems in the Use of Survey Questions ro Measure Public Opinion", Science, vol. 235, p. 957ff. Copyright 1987 by the AAAS. Used by permission of AAAS and the author.

6.2: Top 2 pairs of questions from Elizabeth Loftus, "Leading Questions and the Eyewitness Report", Cognitive Psychology, vol. 7. Copyright © 1975 by Academic Press. Used by permission of the publisher and author.

11.1: Adapted from Eugene Borgida and Richard Nisbett, "The Differential Impact of Abstract vs. Concrete Information on Decisions", Journal of Applied Social Psychology, vol. 7. Copyright © 1977. Used by permission of V. H. Winston & Son, Inc. 12.1: Adapted from S. Selvin, "A Problem in Pribability", American Statistican, Feb. 1975. Copyright © 1975. Used by permission of American Statistical Association. 13.1: Adapted from Gregory Northcraft and Margaret Neale, "Experts, Amateurs, and Real Estate", Organizational Behavior and Human Decision Processes, vol. 39. Copyright © 1987 by Academic Press. Used by permission of the publisher and Prof. Northcraft.

ТЕКСТ

Pp. 69ff: From Amos Tversky and Daniel Kahneman, "The Framing of Decisions and the Psychology of Choice", Science, vol. 211, p. 453ff. Copyright 1981 by AAAS.

Used by permission of the AAAS and Prof. Tversky.

P. 131: From Marilyn vos Savant, Ask Marilyn. Copyright © 1992 by Marilyn vos Savant. Reprinted with permission from St. Martin's Press, Inc., New York, NY.

Reprinted with permission from Parade, copyright © 1990.

Pp. 245—246: B. F. Skinner, Notebooks (Englewood Cliffs: Prentice Hall), p. 150f.

Copyright © 1980. Used by permission of the B. F. Skinner Foundation.

Авторский указатель

Abelson, R. P., 142 Abrams, D., 33 Abramson, L. Y., 233 Ajzen, I., 87, 149, 316 Allais, P. M., 113, 130 Allison, S. Т., 254-255 Alloy, L. В., 204 Allport, G. W., 237 Alvarez, L. W., 195 Amabile, Т. М., 207, 216 Amir, Т., 318 Anderson, C, 223 Anderson, С A, 158, 315 Anderson, K., 233 Anderson, N. H., 63 Anderson, U., 184 Andrews, D. S., 37 Andrus, D. E., 184 Appleman, A., 307—308 Argote, L., 256 Arkes, H. R., 54, 204,