Ïñèõîëîãèÿ ìàññîâûõ êîììóíèêàöèé

Ñòðàíèöà: 1 ... 379380381382383384385386387388389 ... 399

Schank, R., & Abelson, R. (1977). Scripts, plans, goals, and understanding. Hillsdale, NJ: Lawrence Eribaum Associates.

Schement. J. R., Gonzalez, J. N., Lum, P., & Valencia, R. (1984). The international flow of television pro­grams. Communication Research, II, 163–182.

Schlcuder, J., McCombs, M. E., & Wanta, W. (1991). Inside the agenda setting process: How political advertising and TV news prime viewers to think about issues and candidates. In: F. Biocca (Ed.). Television and political advertising. Vol. I: Psychological processes (p. 265–309). Hillsdale, NJ: Lawrence Eribaum Associates.

Schlinger. M. J., & Plummer, J. (1972). Advertising in black and white. Journal of Marketing Research, 9, 149–153.

Schneider, A. (1998, January 9). Advising Spielberg: A career studying the Amistad rebellion. The Chronicle of Higher Education, p. A12.

Schneider, J. A. (1987). Networks hold the line. In: A. A. Berger (Ed.). Television in society (p. 163–172). New Brunswick, NJ: Transaction Books.

Schneider, K. C.. & Schneider, S. B. (1979). Trends in sex roles in television commercials. Journal of Marketing, 43(3), 79–84.

Schneider, S. L., & Laurion. S. K. (1993). Do we know what we've learned from listening to the news? Memory & Cognition, 21, 198–209.

Scholfield, J., & Pavelchak, M. (1985). The Day After: The impact of a media event. American Psvchologist, 40, 542–548.

School of hard knocks. (1992, October 12). Time, 31–32.

Schooler, C., Chaffee, S. H., Flora, J. A., & Roser. C. (1998). Health campaign channels: Tradeoffs among reach, specificity, and impact. Human Communication Research, 24, 410–432.

Schooler, C., Flora, J. A., & Farquhar, J. W. (1993). Moving toward synergy: Media supplementation in the Stanford five-city project. Communication Research, 20, 587–610.

Schuman, H., & Presser, S. (1981). Questions and answers in attitude surveys: Experiments on question form, wording, and context. New York: Academic Press. Schwartz, T. (1981). Afe<A'a: The second god. New York: Random House.

Seefeldt, C. (1977). Young and old together. Children Today, 6(1), 22.

Seggar. J. F., Hafen, J., & Hannonen-Gladden. H. (1981). Television's portrayal of minorities and women in drama and comedy drama, 1971–1980. Journal of Broadcasting. 25(3), 277–288.

Seifart, H. (1984). Sport and economy: The commercialization of Olympic sport by the media. International Review for the Sociology of Sport, 19, 305–315.

— 384 —
Ñòðàíèöà: 1 ... 379380381382383384385386387388389 ... 399